Should you use online video marketing or not?
Well, clearly and concisely: YES, you definitely should use video marketing to engage your customers! And it really doesn’t matter if you’re a freelancer, small business or multinational corporate. And let me tell you why. In a nutshell: because PEOPLE LOVE THEM!
Now, let me explain this. Basically there are just two major steps in every business when it comes to video marketing:
Attraction and Conversion – You need to ATTRACT a visitor and CONVERT them into a paying customer. That’s it! …and video marketing can SIGNIFICANTLY help with both steps.
Let’s start with Attraction.
Imagine that an online visitor comes across your site. There’s plenty of text and images explaining what you do and how great your products or services are… But that’s really NOT the way to grab the visitor’s attention. After reading for 1 or 2 minutes, they will simply leave the site bored and you’ve lost the potential customer forever.
Now let’s assume that instead of the boring text you’ve got a 1 or 2-minute video explaining all the important stuff in a short but memorable format that viewers can actually enjoy. Studies have shown that videos are processed by the brain 60,000 times faster than text. So you can really give your visitors a lot of information in just a short while, which is exactly the way to earn attraction.
People are also 39 percent more likely to share your content if it’s delivered via video marketing. This means that visitors will spread your story through social media and attract more people to visit your site. In other words: this is how you increase traffic, which is then reflected by search engines through an improved SEO rank. See? You’re getting more and more attractive!
Now, once you’ve got the attraction, let me tell you how video marketing helps with conversion.
70% of marketers report that video marketing converts better than other content types. Why? ‘Cause your prospects can now really SEE what you do or sell. Getting more detailed information leads them to making confident purchase decisions. Also, video enables you to really stand out from the crowd and strengthen your brand trustworthiness.
But let me repeat the most important message here: PEOPLE…LOVE…VIDEOS! And you’re a proof! You just watched one, right?
So let us help you! We can suggest the best video marketing strategy for your business and produce it for you from start to finish.
Contact us today and watch your business skyrocket!
Check out our Vimeo channel to watch examples from our latest online video marketing campaigns.
We’ll work with you to create a video marketing strategy that gets results.
Our videos don’t just make your brand look amazing – they’re developed and amplified with strategies behind them that get you results. Whether you want to explain your products or services, keep your customers updated or share a laugh, we will produce a professional quality video marketing campaign to help you reach your business goals.
There’s no limit to what our video marketing team can do. Our experienced videographers, scriptwriters and marketing experts have the shared knowledge and resources to develop a video marketing campaign that will maximize engagement with your future customers.