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Alumni Marketing


Our alumni marketing programs connect both young and lapsed graduates on a communication track that leads to annual growth in donations, memberships, and reach.

Alumni Marketing - Active 8 Marketing Marketing - Orlando Digital Marketing Agency
Activate Alumni - Higher Education and Alumni Marketing

You have local chapters, an alumni magazine, and an alumni marketing portal linked from your university’s website. Activate Alumni connects your institution with alumni where they are paying the most attention.

Active 8 Marketing’s proven track record of successful alumni marketing campaigns can be largely attributed to our methods being manufactured around results, not industry trends. We utilize a powerful amalgamation of data-driven mobile and social media marketing strategies.

Are you connecting with enough of your graduates? Post-graduation, your alumni disperse across the country to establish themselves as working professionals. Unfortunately, they often grow distant from the institution that helped prepare them for life in the real world. Active 8 can help you re-engage.

Alumni Reconnect

A8 entices grads to like your alumni association’s page and provide their most up-to-date contact information. We use Facebook data to locate people who have identified themselves as alumni of your university — regardless of whether or not you ever had them on your contact list.

Young Alumni Connect

A8’s young alumni marketing campaigns engage graduating seniors before they leave campus. But we don’t ask them to fill out a paper contact card at the commencement fair. Our Senior Connect program lets new alumni connect on their own terms through Facebook and mobile.

Alumni Microsites

A8 microsites simplify online donation collection and alumni mobile giving. We’ll work with you to create a fully branded, mobile-friendly donation microsite that lets your grads give in 30 seconds or less, increasing conversions at the point of sale.

Active 8 Marketing - Data Driven Digital Marketing Solutions in Michigan

Ready to get started?

Schedule your 15-minute intro call today!