As we get older, it becomes more difficult to stay up on trends relating to our profession and personal interests. Once we develop a routine, it can be hard to find the time to explore what else is out there. After having a process that already produces our desired outcome, seeking out alternative methods tends to feel unnecessary or redundant. However, it’s important to discover what new approaches are out there to help you even more. To save you time and energy, here are the top marketing trends for 2023.
Voice Search Optimization
Instead of traditional text searches, voice search engine optimization caters to users on voice activated resources like Alexa and Siri. Voice searches are typically more conversational and use more words, since speaking is less physically and cognitively demanding than typing. Companies are also focusing on mobile VSEO due to more consumers utilizing speech to text capabilities on their devices.
One of the best methods for optimizing your voice search results is to use long-tail keywords. Long-tail keywords are lengthier, more detailed descriptions that are used to attract consumers with more specific questions. An example of this approach would be using “what dog breeds are the smartest” as keywords instead of just “smartest dogs.”
Marketing Technology
As technology continues to evolve, new and updated marketing strategies emerge that help companies interact with prospects more effectively. Businesses and marketers now have a multitude of technological solutions they can use to complete various tasks.
- Marketing automation uses software to automatically manage a specific process or action across multiple channels of a marketing campaign. The quicker a company replies to an inquiry, the more likely the person is to become or remain a customer. Automation equips companies with the ability to immediately respond to consumers and clients 24/7.
- Email automation sends targeted messages to prospects based on their interests and content preferences. Organizations can also respond to questions and comments made by consumers and clients automatically using email automation.
- Workflow automation independently handles the flow of tasks, documents, and information across a business or department. Its purpose is to increase efficiency by delegating a series of repetitive or simple tasks to software.
- Customer relationship management (CRM) uses technology to maintain a company’s relationship with customers and prospects. A platform like HubSpot helps combine different departments into a cohesive system in a central location that’s easy to access.
- Artificial intelligence generates insights on consumer behavior and outlines the customer journey across all marketing mediums. AI is similar to automation except there’s a distinct difference that separates the two resources apart from each other. Automation uses software or robots to follow a set of predetermined instructions. Artificial intelligence utilizes software or robots to make their own decisions based on guidelines decided by humans.
- Virtual reality is a computer-generated simulation of a three-dimensional environment that users can interact with. There’s no better way to provide consumers with a more realistic and immersive experience than with virtual reality. This is why nearly 75% of the biggest brands in the world have integrated VR into their marketing strategies.
Live Streaming
Transmitting a live broadcast of an event taking place onto the internet isn’t a new concept. However, industries and companies are constantly finding new ways to incorporate live streaming into their business to increase their revenue. Due to the pandemic, the total number of digital and hybrid events significantly increased.
Fully digital events dissipated once people felt safe enough to leave their homes, while hybrid events are still being utilized. Since the expenses associated with this strategy are typically low, this trend is most likely here to stay.
Clips
Cutting a longer video into smaller more digestible segments is an effective way to increase viewership. If a viewer is intrigued by a clip, there’s a good chance they will check out the full video. Providing valuable insight or advice on a particular topic makes consumers want to see what else you have to say.
Next Steps
Even though staying up-to-date on the latest trends takes time, doing so can help your business generate future growth. The more knowledge you have about your industry, the more likely you are to thrive in it. To learn more about how Active 8 Marketing can help your company capitalize on the latest marketing trends, schedule a free, 15-minute intro call here!
