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Using Facebook Messenger to Sell A Product

Facebook Messenger is about building customer relationships through conversation. Messenger drive results by driving awareness, providing customer care, and enabling transaction.

1.3B people use Messenger every month. Our client Kenndy Concrete was created to serve concrete contractors and do-it-yourselfers by providing personalized service and a dedicated delivery fleet.

Here at Active 8 Marketing, we have been working with Kennedy Concrete to provide digital marketing guides and video marketing expertise. By keeping the Kennedy Concrete Facebook Page active and engaging to customers, we were able to use video content to grab the attention we needed.

We promoted that not only can you place an order through phone and email, but you can also do so on Facebook Messager.


Facebook Insights














Facebook Messenger Lead











Sales Process

  • Social media team responds to lead quickly and confirms receipt of lead with client via messenger.
  • Lead was forwarded to Sales Manager for follow up.
  • Sales Manager followed up next morning by phone and booked order.
  • Order was delivered.
  • $1200 order closed.