This philosophy is an important perspective to consider when talking to your audience through your marketing efforts, especially since we’re all now socially connected on the Internet. Personal, relevant communications that ask for the sale at precisely the right moment form the framework of Active 8’s approach.
Simply put, the Social Presence Theory is the ability to use non-personal communication (marketing) to create and foster a relationship, just like when two people (a salesperson and a customer) are in the store together talking. The conversation is guided by the customer’s questions, reactions and expressions. The discussion is relevant and specific. The higher the level of social presence, the deeper the trust and understanding generated in both parties. And this translates into loyal customers.
